Your website is your hardest-working salesperson — or it should be. If it’s slow, outdated, or hard to navigate on mobile, it’s actively working against you. Here’s what to look for.
It loads too slowly
Studies consistently show that users abandon sites that take more than 3 seconds to load. If your site is slow, you’re losing potential customers before they’ve even seen your offering. Speed optimization — compressing images, reducing scripts, using modern hosting — is non-negotiable in 2024.
It doesn’t work on mobile
More than half of all web traffic is now on mobile devices. If your site isn’t mobile-friendly — easy to navigate, readable without zooming, buttons that are easy to tap — you’re failing the majority of your visitors before they even reach your services page.
There’s no clear call to action
Visitors who land on your site should immediately understand what you do and what they should do next. If your homepage doesn’t have a clear, compelling call to action within the first screenful, you’re losing potential leads every day. “Contact us,” “Book a call,” “Get started” — make it obvious.
It’s not found in search
A great website that no one finds doesn’t help your business. SEO — optimizing your site for search engines — ensures that when people search for the services you offer, you show up. Without it, you’re invisible to the customers who are actively looking for what you do.
It looks like 2012
Design trends and user expectations change fast. An outdated visual design signals to visitors that your business might be outdated too. A modern, professional site builds immediate trust and credibility — often before a single word is read.
NORTHSTAR builds and maintains websites designed to convert. If your current site isn’t working for you, let’s fix that.